I Ruv You is a jewellery design business that uses the lost wax method of hand crafting designs in wax and then casting in a range of alloys. The business currently uses pewter but intends to investigate further the use of recycled alloys such as copper and brass.

The idea of I Ruv You first came about when the owner of the company who trained initially as a jewellery designer in the UK, sat down at her work bench to design a tag for her own dog Big Lilly.

She had looked around for tags that were a bit different - not plastic or cheap metal with generic designs. Boring, boring, boring she thought. Not good enough for her Lilly.

Once she completed Big Lilly's tag it seemed a logical step to design tags for her friends' dogs and then on it went. This website has been developed to share some of these designs with other pet owners who might be looking for something a little different.